The J BIMBI casting on our dedicated prize promotion platform

Within prize promotions, we worked on an ambitious user-generated content project that proved highly successful in building consumer awareness of J BIMBI. It was a casting initiative to select three new faces for the communication campaign.

Together with the promoter, Colpharma srl, we designed a simple, accessible participation process to encourage entries. Participants registered on the dedicated website, uploaded a photograph of their child and waited for it to be checked. Approved photos were published in the gallery, where all registered users could vote.

From the 100 children with the highest scores, the judging panel selected three new faces to take part in the photoshoot for J BIMBI's communication campaign.

The project's technology was developed entirely on our web platform dedicated to prize promotions which enables extensive customisation of the mechanics and checks on submitted data and registration methods. Our proprietary tool allowed us to meet the company's needs, simplify the user experience and protect parents when publishing photographs of their children.

We also built the website using responsive design to serve the growing number of users who browse exclusively on their smartphones. Its fluid structure gave plenty of space to the gallery, the heart of the initiative, while the visual design explained and summarised the participation process in a few simple steps.

The website also had a private area, accessible with the username and password created during registration. Users could upload their child's photo for the public gallery, check its moderation status and any reason for rejection at any time, and submit three additional photos for a private gallery visible only to the judging panel.

We published more than 700 photo contributions, generating strong participation from mothers while also building the brand and engagement around the project.