PSP for the 'J BIMBI ti porta a Parigi' prize competition
The 'J BIMBI® ti porta a Parigi' prize competition, designed, developed and managed by our company.
Colpharma chose PSP for the 'J BIMBI® ti porta a Parigi' prize competition.
Colpharma s.r.l., part of the Spanish group Laboratorios Diafarm, S.A., is the exclusive Italian distributor of the J BIMBI® brand. The prize competition targets mothers of newborns and young children, the product's core audience, and aims to raise awareness of J BIMBI® and its unique fit. The range of bodysuits uses exceptional stretch and durability to fit children from 0 to 36 months in a single size. Made with seamless technology, they have no side seams, increasing vertical stretch and avoiding friction against children's delicate skin.
Following Colpharma's requirements, PSP's internal prize promotion design team carefully managed every stage of the competition through to its launch. They developed simple, intuitive mechanics to encourage participation. The dedicated promotion website, fully usable on mobile devices, was designed for a simple, immediate user experience.
PSP also drafted the rules and managed legal and administrative matters as the competition's appointed delegate. To complete the service, PSP's contact centre was available to participants with questions or specific requests. To enter, participants purchased a J BIMBI® product at participating pharmacies, parapharmacies, healthcare and childcare shops, supermarkets or hypermarkets, registered on the dedicated website, downloaded an entry card from their private area, cut out the product's proof of purchase, attached it to the card and posted it to the specified PO box. The lucky winner received a trip to Paris for four people to visit a theme park.
