'Dedicato a te' chooses PSP as its single Customer Service touchpoint
For the Dedicato a te e-commerce site, we were selected as the single customer service touchpoint for telephone, email and social channels.
New projects are always stimulating and exciting. We thank the entire Barilla Dedicato a te team for choosing us for customer service and consumer relationship management within the innovative 'Dedicato a te' e-motional commerce project.
https://dedicatoate.it/ was launched with two e-commerce sites, one for Mulino Bianco and one for Pan di Stelle, where consumers can personalise packs of the brands' most iconic products and make them unique.
All this is possible through a dedicated configurator that adds a photo, dedication and name to each pack.
It is a powerful new way to connect brand and consumer and turn a consumer product into something carrying emotions, to give for an event, a special occasion or simply as a gift to yourself.
At PSP, we are proud to manage customer service as a single touchpoint for telephone, email and social contacts. Maintaining a consistent tone of voice, clear communication and coherent information is essential. Our customer care expertise and proprietary system help us handle every request efficiently and promptly.
Our attention, sensitivity and passion ensure consumers receive all the support they need, especially in the sensitive world of social media communication.
From the outset, 'Dedicato a te' attracted strong interest for its concept and product quality, and it continues to evolve, creating new and distinctive emotions.
We too will continue to manage every touchpoint with the method, professionalism and determination that have always distinguished us.
Our mission is to add value to our clients' projects and work with them to make consumer care tangible in every aspect. We like to feel inspired too!
