Bia's big Christmas competition
Bia Home & Garden celebrates its 25th Christmas Market with an instant-win competition, daily prizes and a final draw. Simple mechanics reward customers with an engaging experience and showcase the company.
Christmas came early for us this year thanks to Bia Home & Garden, a long-established local business that chose us to design, develop and manage a high-impact prize competition.
To mark the 25th anniversary of its Christmas Market, a landmark event in our city, Bia Home & Garden wanted to celebrate and thank its customers through a special initiative: an instant-win competition offering Christmas-themed prizes every day until 24 December 2025, plus a grand final draw for a trip to Santa Claus Village in Lapland and two Weber barbecues.
The mechanics were designed to be simple and engaging: every in-store purchase allows participation, and entering more receipts increases the chances of winning. The user experience encourages participation and immediately rewards customers with emotionally appealing prizes.
The competition runs on our entry platform, featuring a dedicated framework and certified instant-win software, fully compliant with Presidential Decree 430/200. Advanced security and monitoring systems ensure transparency and reliability, giving the promoter maximum protection and upholding the public promise.
A key advantage is personalised access to the administration area, allowing the promoter to independently monitor all entries, wins and overall competition interactions in real time.
We designed every detail with a clear goal: to create a distinctive consumer experience and a successful initiative for the company. Collaboration with Bia Home & Garden was essential: teamwork based on trust and shared goals turned an idea into a successful project.
