Ellysse and PSP: the winning combination for your customer service

Strategic partnerships to deliver the best possible service and better customer service performance

Innovation reaches many sectors, but for the IT market it represents a real turning point. Digitalisation and its associated simplification processes now have a significant impact, especially in customer service, where increasingly connected users sit at the centre of strategy alongside the relentless advance of artificial intelligence.

Responding to new technology trends and modern customer journey needs, Ellysse and Promoservice Parma announce a strategic partnership: an integrated, turnkey offering of advanced software and consulting services.

The synergy between the two Italian companies — a leading omnichannel contact centre software house and a major inbound and outsourcing services provider — creates a strong foundation for managing complex, technologically advanced projects with leading management tools. The customer service solution works with widely used touchpoints such as WhatsApp, Telegram and Facebook Messenger. Virtual assistants integrated with CRM systems in one complete, robust environment simplify and automate the processes needed for digital transformation, maximising results and the user experience.

'Over the years, we have expanded and redefined our Contatta contact centre software, introducing and continuously developing the physical and digital channels most widely used and essential to customer service. Consumers in 2022 are digitally experienced and increasingly use mobile technologies, so they expect simple customer service interactions using the same methods as in everyday life. We are delighted to work with PSP: combining their expertise with our technology means quality B2B solutions for any business, with the added value of a turnkey service,' says Marco Lunghini, Sales Director at Ellysse.

Promoservice Parma has always been a strategic partner for companies developing services that require high-quality customer contact management. More than thirty years in this sector led to the development of Jeko which allows the call centre to manage information efficiently with advanced control of incoming and outgoing data. The CRM involves the companies themselves, their suppliers, partners, departments, laboratories and customers — parties that need efficient, clear data precisely because they participate in the process only occasionally. Jeko Contact integrates with Ellysse's Contatta and consists of web apps and specific features activated to suit the service. This makes it a tailored, modular CRM able to evolve and respond promptly to changing market and consumer needs.

'Thanks to our collaboration with Ellysse,' says Francesca Dall’Asta, PSP's Business Manager, 'we can offer our clients truly innovative customer service. Beyond integrating systems, we have built a strong partnership, combining our respective strengths with an increasingly customer-focused approach. Consumers enjoy a consistent, high-quality journey across every touchpoint, while companies receive fully tailored data, information and process control. This synergy produced the ambitious intelligent virtual assistant project that we are both very proud of and that formally established our partnership.'

The resulting combination has enormous potential to optimise customer care management and increase productivity. A highly integrated all-in-one strategy that combines simplicity, efficiency and quality service.